This video is of an excellent presentation by Luke Wroblewski, author of ‘Mobile First’, from An Event Apart.

AEA Video: Luke Wroblewski (author, Mobile First) – Mobile To The Future

His key points are;

  • Mobile is the next form of mass media
  • We are currently in a process of transition from ‘the desktop web’ to ‘the mobile web’
  • So the process web designers and developers should engage in is;
    1. Taking what we know from the desktop web
    2. Adapting and optimising it for mobile
    3. Then finding new ways to do things that only mobile makes possible
  • He looks at how to do this through the examples of making a better login form and improving the online checkout process.
  • He concludes that the shift to mobile forces us to look again at what we are doing and find ways to do it better.